The Hardest Person to Lead Is Yourself—That’s Where I Come In

How It All Started

For nearly two decades, I trained C-Suite executives, TED speakers, and top performers to communicate with clarity and confidence. I built Ethos3, wrote two books on presentations, and helped leaders show up powerfully when it mattered most. Over time, I realized that true transformation starts deeper—at the identity level.

Today, as an Identity Architect, I help business leaders rewire how they see themselves so they can lead with conviction, courage, and unshakable belief.

Identity Architect for Business Leaders

I help high-performing executives think clearly, speak powerfully, and lead with unshakable confidence.

I’m an Identity Architect for business leaders who want to elevate their performance under pressure. With an M.B.A., Master’s in Sport Psychology and over two decades of experience coaching C-Suite executives through my award-winning presentation agency, I bring a unique blend of mental toughness training and communication mastery.

I’ve helped Fortune 500 leaders, startup founders, and elite professionals develop the mindset and message needed to thrive in high-stakes environments—whether it’s the boardroom, the stage, or moments of critical decision-making. My passion is helping leaders transform their identity at the deepest level using the same mental frameworks trusted by elite athletes—customized for the demands of business.

Today, I equip leaders with the tools to reset faster, speak with conviction, and show up with a competitive edge—no matter the challenge. Whether you’re preparing for a keynote, building your leadership presence, or leading through chaos, I’m here to help you unlock your next level.

What Sets Me Apart

Helping high performers master who they are—so they can lead with clarity, speak with confidence, and thrive under pressure.

I’m Scott Schwertly—an Identity Architect for business leaders, executives, and founders who want to sharpen their mindset and communication skills in high-stakes environments. With a background in sport psychology and two decades coaching Fortune 500 leaders, I help ambitious professionals unlock the next version of themselves—on stage, in the boardroom, and in life.

What Sets Me Apart

  • I’ve trained Fortune 500 executives on how to lead and communicate under pressure.

  • I’m the author of two published books on performance and communication, including What’s Your Presentation Persona? (McGraw-Hill) and How to Be a Presentation God (Wiley).

  • I’ve studied mindset at the highest levels—with an M.S. in Sport Psychology and mentorship under Dr. Saul Miller.

  • I’ve coached top leaders and lived it—building and exiting a 7-figure business.

  • I’ve raced through two Ironman triathlons and raised three amazing kids—both require grit.

  • I’ve worked behind the scenes with thought leaders like Michael Hyatt.

  • And when I’m not coaching or speaking, I’m lacing up my skates as a hockey player, coach, and dad.

Ready to lead with more confidence under pressure?

Let’s work together to shape the mindset, message, and identity that sets you apart.